by rdw | 2 September 2024 | Marketing
Wouldn’t you love to get a blurb for your book as nice as the one Groucho Marx bestowed on Dawn Ginsbergh’s Revenge, by his fellow humorist S.J. Perelman? Short, sweet, and killer conclusion. Groucho was famous for adding unexpected, often funny endings to his...
by rdw | 29 July 2024 | Marketing
Forigve me Marshall McLuhan (1911-1980) for riffing on your famous line to head this post, but (true confession time) i couldn’t resist. According to Wiki, the Canadian communication theorist coined the title ‘The Medium is the Message’ for the first chapter of his...
by rdw | 15 July 2024 | Marketing
Spoiler alert! This post states the obvious. It unashamedly presents stuff you already know with brass knobs ON. It is written to fit maybe any author (sapphic or otherwise) trying to market a book on social media. Read on if you dare…. Let’s start with some small...
by rdw | 20 February 2024 | Marketing
The first blurb for Becoming Janice is in and I am thrilled to bits. Won’t say what the blurb says about the book in full, just share this juicy snippet: “I read it cover to cover in one go. Simply unputdownable!” So, what is a blurb and why is it so important? Simple...
by rdw | 15 February 2024 | Marketing
Ever heard the saying ‘to coin a phrase’? People often use it ironically because they are not actually going to coin (i.e., create) something new, but rely on a tried-but-true saying (see what I did there?). Let me put a new slant on this old expression. For a writer,...