by Ragini Werner | 6 May 2025 | Marketing, News
Call me silly—better yet, naïve—but only a good year after Iguana Books published Becoming Janice did it occur to me that their global supplier—Ingram Distribution Services—also supplies my local market. Duh! And how did I achieve this earth-shattering insight? The...
by Ragini Werner | 24 March 2025 | Marketing
Anne R. Allen and Ruth Harris are publishing industry veterans. On their popular blog for authors, “Anne R. Allen’s Blog… with Ruth Harris” (Writing about writing. Mostly.) they publish articles on how to avoid the pitfalls of this ever-more...
by Ragini Werner | 17 March 2025 | Marketing, Writing
Isn’t it great when a new comment comes in on your lovingly crafted blog? But when you look closer, what a sad disappointment it is to see it’s in Cyrillic, crammed with links, and clearly dumped there by a Russian bot. So, how do you counter the spam bots...
by Ragini Werner | 10 March 2025 | Marketing, Publishing
When MJ Buckman (Em) was thinking of what to put on the cover of her new book, she consulted a graphic designer. When he had several drafts ready, Em asked her social media followers which one they liked best. A while later, Em revealed this result. The professional...
by Ragini Werner | 10 February 2025 | Marketing
For people starting out in the self-publishing business, Valerie Fuqua, author/artist and regular contributor to the Bashful Blagger, shares her thoughts on marketing. Valerie says, “I’m still new to this thing, too, but I’d like to warn you of a few...
by Ragini Werner | 6 January 2025 | Marketing
Don’t get me wrong. I’m not showing you Amazon’s rankings for my book because the scores are so terrific. They’re not! They only hint at the vast scale of its competition. What can we do to help people looking for a good read to pick our book out of so many...